Sales promotions are a valuable tool in the marketing mix.
Whether you're marketing a new product or a service, they can draw customers.
However, a sales promotion needs to be part of a bigger strategy.
Leads should be nurtured and moved through the sales funnel to become loyal customers.
One way to do this is by offering a free trial / free sample/discounts / quick refunds / free delivery.
Unlike traditional advertising, sales promotions are not permanent.
They are used to increase sales in the short term.
A successful sales promotion will generate short-term excitement but build long-term customer relationships.
Sales promotion is a common strategy to increase the demand for a product or service.
It can include many tactics, but the primary goal is temporarily boosting sales.