Sales promotions are a valuable tool in the marketing mix.
Whether you're marketing a new product or a service, they can draw customers.
However, a sales promotion needs to be part of a bigger strategy. Leads should be nurtured and moved through the sales funnel to become loyal customers.
One way to do this is by offering a free trial / free sample/discounts / quick refunds / free delivery.
Unlike traditional advertising, sales promotions are not permanent. They are used to increase sales in the short term.
A successful sales promotion will generate short-term excitement but build long-term customer relationships.
Sales promotion is a common strategy to increase the demand for a product or service. It can include many tactics, but the primary goal is temporarily boosting sales.
Sales Promotion Techniques Quiz
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