Questions for Market Research Analyst:
Price, _____, _____and Physical distribution are the four main elements in marketing
(a) Product, Sales
(b) Sales, Advertising
(c) Product, Promotion
(d) Promotion, Purchasing
Information that is usually represented as words, not numbers:
(a) Qualitative data
(b) Primary data
(c) Quantitative data
(d) Scientific data
Research means a search for __
(a) Problems
(b) facts
(c) results
(d) topics
__ research is a systematic gathering of information among individuals and collectives.
(a) case study
(b) survey
(c) content analysis
(d) focus interview
The extent to which a product or service may be customized is called ___.
(a) variability
(b) validity
(c) variety
(d) variation
__ research is problem-oriented and action directed?
(a) analytical research
(b) action research
(c) applied research
The search for answers to research questions is called collection of __.
(a) Facts
(b) Data
(c) Evidence
(d) Reasons
Who defines research as a systematic, controlled, empirical, and critical investigation?
(a) Spencer
(b) Weber
(c) Kerlinger
(d) Morry
The process in which one idea is allowed to stimulate another without deciding whether any of the ideas are valid :
(a) Creative process
(b) Brainstorming
(c) Dilemma
(d) Ambiguous idea
__ method can be applied only where high precision is unnecessary.
(a) Case study
(b) Local correspondents
(c) Simple random questionnaire
(d) Mailed
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___ research is directed toward solving an immediate, specific, and practical problem.
(a) Basic
(b) Diagnostic
(c) Applied
(d) Descriptive
__ means basing conclusions on facts without any bias and value judgment.
(a) Subjectivity
(b) Objectivity
(c) Research
(d) Theory
Comparing a firm’s performance measurements against major competitors is known as ____.
(a) Brainstorming
(b) Benchmarking
(c) Balanced Scorecard
(d) Quality circle
Relation with other aspects of research creates __?
(a) value related problem
(b) ethical problem
(c) personal prejudice and bias
A ___ question can be answered in one of the two responses.
(a) open type
(b) closed type
(c) dichotomous
(d) multiple choice
Who said that research studies have differing degrees of purity and applicability?
(a) Faraday
(b) July Simon
(c) Bogardus
(d) Morry
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The research aims to discover answers to questions by applying __?
(a) scientific method
(b) scientific research
(c) scientific procedure
__ indicates a plan of action to be carried out in connection with the proposed research work.
(a) Research proposal
(b) Research abstract
(c) Research methodology
(d) Research design
Which of the following functions of an organization consists of all activities directly related to producing a good or service?
(a) Operations
(b) Marketing
(c) Accounting
(d) Finance
Who defined research as a systematic development of logically related prepositions?
(a) Black & champion
(b) Comte
(c) Weber
(d) Morry
___ research focuses primarily on the meaning of subjective attributes of individuals or groups.
(a) Quantitative
(b) Qualitative
(c) Social science
(d) Descriptive
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__ as a set of systematically interrelated concepts, definition prepositions?
(a) fact
(b) research
(c) theory
The research that enables an ad agency to understand better how consumers use a product or service is ____
(a) Evaluative Research
(b) Strategic research
(c) Target Research
(d) Consumer Research
The __ type of questionnaire calls for a free response in the respondent’s own words.
(a) Closed
(b) Open
(c) Structured
(d) unstructured
It enables the researcher to relate logically known facts to intelligent guesses about unknown conditions.
(a) Research design
(b) Pre-test
(c) Hypothesis
(d) Pilot study
An intensive study of a particular case is __
(a) content analysis
(b) case study
(c) research design
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A researcher is generally expected to:
(a) Study the existing literature in a field
(b) Generate new principles and theories
(c) Synthesize the ideas given by others
(d) Evaluate the findings of a study
____ study wants to determine the frequency of occurrence of an event and its association with something.
(a) Descriptive
(b) Formulate
(c) Explorative
(d) Diagnostic
Control is the essential ingredient of ____ method.
(a) Descriptive
(b) Diagnostic
(c) Experimental
(d) Explorative
__ research is focused on collecting knowledge without the intention to apply it.
(a) pure research
(b) exploratory research
(c) applied research
Which strategies specify how the firm will employ its production capabilities to support its corporate strategy?
(a) Tactical
(b) Operations
(c) Manufacturing
(d) Production
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__ data are verbal or other symbolic materials
(a) Quantitative
(b) Primary
(c) Qualitative
(d) Secondary
Research is based on empirical evidence and __ experience.
(a) scientific
(b) political
(c) rational
(d) observable
The research plan is labeled as __.
(a) case study
(b) research design
(c) intensive study
__states that there is no relation between the variables of the problem.
(a) Hypothesis
(b) Crude hypothesis
(c) Refines hypothesis
(d) Working
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Pure research is also known as __?
(a) fundamental research
(b) action research
(c) practical research
A ___ refers to any collection of a specified group of human beings.
(a) Sampling
(b) Population
(c) Random sampling
(d) Non-probability sampling
What are the input resources for any transformation process?
(a) Information, materials, and customers.
(b) Staff, facilities, materials, information, and customers.
(c) Processes, people, and parts.
(d) People and machines
It enables the researcher to acquaint himself with current knowledge of the field in which he will conduct his research.
(a) Social survey
(b) Review of literature
(c) Research proposal
(d) Research design
Research may be made through either an arbitrary method or __ method.
(a) rational
(b) scientific
(c) imagination
(d) vague
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__ has defined a case study as investigating the contemporary phenomena of real life.
(a) Omerry
(b) Yin
(c) Burus
(d) Sarant kose
One of the essential characteristics of research is:
(a) Replicability
(b) Generalizability
(c) Usability
(d) Objectivity
__ involves the presentation of ambiguous stimuli to the respondents for interpretation.
(a) Psychological test
(b) Socio metric test
(c) Projective techniques
(d) Case study
__ is a tentative or working proposition suggested as a solution to a problem.
(a) Research
(b) Hypothesis
(c) Objective
(d) Concepts
__ is a systematic method of exploring, analyzing, and conceptualizing human life to extend, correct errors, and verify knowledge of human behavior and social life.
(a) scientific research
(b) qualitative research
(c) social science research
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Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as
(a) Post-testing
(b) Copy tasting
(c) Pre-testing
(d) Primary testing
This is an intensive and searching interview aiming at studying the respondents’ opinions, emotions, or convictions regarding the habits of an interview guide.
(a) Clinical interview
(b) Depth interview
(c) Focused interview
(d) Directive interview
__ is the one important role in research.?
(a) deduction
(b) induction
(c) prediction
Contextual analysis is a type of __
(a) descriptive analysis
(b) historical analysis
(c) case study
(d) Content analysis
The improvement technique where several ideas are put forward before deciding on a final idea is called ___.
(a) Brainstorming
(b) Pareto analysis
(c) Balanced Scorecard
(d) Quality circle
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___ observation. The observer has been old, specifically regarding what is to be observed.
(a) structured
(b) controlled
(c) discussed
(d) participated
__ are those which are collected freshly and are original.
(a) Primary data
(b) Secondary data
(c) Qualitative data
(d) Quantitative data
____ as a method of collecting primary data in which several individuals with a common interest interact with each other.
(a) Group interview
(b) Depth interview
(c) Direct interview
(d) Focused interview
Any company talks with random people to get their views. The method of research used in this process is :
(a) Case study
(b) Developmental
(c) Survey
(d) Experimental
___ refers to a scale with a set of points that describes varying degrees of the dimensions of an attribute observed.
(a) Rating scale
(b) Checklist
(c) Scorecard
(d) Observation
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__ is the most complete type of survey.
(a) Social survey
(b) Sampling
(c) Censuses
(d) Data collection
Which one of the following belongs to the category of homogeneous data:
(a) Multi-storeyed houses in a colony.
(b) Trees in a garden
(c) Vehicular traffic on a highway
(d) Student population in a class.
Statistical analysis
(a) Static page analysis
(b) Data analysis
(c) Research in Statics
Qualitative research
(a) primary exploratory research
(b) Research on quality control
(c) Research on total quality management
This information is collected firsthand to answer specific, current research questions.
(a) Primary data
(b) Secondary data
(c) Selective data
(d) Relevant data
One problem with primary data is
(a) Specificity
(b) Relevance
(c) Being up to date
(d) Cost
Information that has already been collected for other purposes is called
(a) Primary data
(b) Principal data
(c) Secondary data
