Consumer Behavior Questions and Answers
Ques. A person who purchases a product or service either for his own consumption or for others is known as __
(a) Buyer
(b) Customer
(c) Consumer
(d) None of these
Ques. The utility approach to consumer’s behavior assumes utility is measurable, is
(a) empirically true and valid
(b) unrealistic and useless
(c) predicts his behavior nearly correctly
(d) none of these
Ques. A consumer took a decision to undergo painting classes. Which need is he intending to satisfy by doing so?
(a) Ego
(b) Psychological
(c) Self-actualization
(d) None of the above
Ques. Which amongst the following is a dimension of credence qualities?
(a) Competence
(b) Communications
(c) Tangibility
(d) Responsiveness
Ques. Motives which are driven by learning, perception and attitude are known as __
(a) Emotional motives
(b) Patronage motives
(c) Psychological motives
(d) Rational motives
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Ques. Behaviour exhibited while purchasing a car is an example of __
(a) Dissonance Reduction Buying Behaviour
(b) Variety Seeking Buying Behaviour
(c) Complex Buying Behaviour
(d) Habitual Buying Behaviour
Ques. Consumers show __ while buying their products on regular basis
(a) Dissonance Reduction Buying Behaviour
(b) Variety Seeking Buying Behaviour
(c) Complex Buying Behaviour
(d) Habitual Buying Behaviour
Ques. Personal services like tooth whitening and plastic surgery satisfy which needs of person.
(a) Ego
(b) Psychological
(c) Self-actualization
(d) Safety
Ques. Which of the following is not an external factor that influences consumer behavior?
(a) Social class
(b) Culture
(c) Service personnel behavior
(d) Reference groups
Ques. Which of the following is not an emotional motive?
(a) Vanity
(b) Social acceptance
(c) Curiosity
(d) Variety
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Ques. “We guarantee every product we sell” appeal to __ motive
(a) Curosity
(b) Variety
(c) Quality
(d) Comfort
Ques. The negative feeling which arise after purchase causing inner tension is known as __
(a) Cognitive dissonance
(b) Post purchase dissonance
(c) Buyer’s remorse
(d) All of these
Ques. Social class is an element of __ factor
(a) Social
(b) Cultural
(c) Personal
(d) Economic
Ques. Which of the following is the definition for purchase frequency?
(a) The amount of time between trial and first repeat purchase of a given product
(b) The amount of time it takes each generation to enter the product life cycle
(c) How often a consumer will try a competitive brand before returning to the original choice
(d) The more frequently the product is purchased, the less repetition is required
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Ques. Which of the following expresses Maslow’s Motivation Theory best?
(a) Why people are driven by particular need at particular times
(b) Importance of motivation of customer development
(c) Where human needs are arranged in a hierarchy
(d) All of these
Ques. Information and persuasive content can be combined in the form of an appeal to
(a) Provide a basic reason for the consumer to act
(b) Explain guilt and enrichment
(c) Satisfy hierarchical needs
(d) Include perceptual modifiers and need enhancers
Ques. Which of the following statements about magazines as an advertising medium is true?
(a) Magazines have distinct profiles for well-defined target audiences
(b) Some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage
(c) Magazine ads can convey complex information
(d) All of these
Ques. Which of the following is true as per Pareto’s rule?
(a) 15% of customers generate 75% of the revenues of an organization.
(b) 20% of customers generate 80% of the revenues of an organization.
(c) 30% of customers generate 85% of the revenues of an organization.
(d) 15% of customers generate 90% of the revenues of an organization
What is consumer behavior?
There are many aspects to consumer behavior, and understanding them will help you make smart decisions. One key factor is self-image. Consumers who seek validation from others will often purchase the latest trendy clothes and cars, or the newest car loaded with extras. Those who care less about others will focus on more practical purchases. In general, consumers will buy expensive products only after researching the price and quality. However, the most important factor in determining whether someone will buy an expensive product is their own perception of the product.
Behavioral factors include the buyer’s social class, subculture, and age. These factors are unique to each country, region, and group. Identifying these differences can help marketers improve their marketing campaigns and make the most of the consumer’s buying power. Knowing what makes consumers tick will help them create successful products and services. If you have an idea of what makes your target audience tick, you can tailor your advertising to appeal to them.
Motivation research has had a significant impact on the study of consumer behavior. It allowed marketers to better understand their customers. Various research methods are used to help marketers determine the needs of buyers.
