Consumer Behavior Questions and Answers
A person who purchases a product or service either for his consumption or for others is known as __
(a) Buyer
(b) Customer
(c) Consumer
The utility approach to consumer behavior assumes utility is measurable, is
(a) empirically valid
(b) unrealistic and useless
(c) predicts his behavior nearly correctly
A consumer decided to undergo painting classes. Which need is he intending to satisfy by doing so?
(a) Ego
(b) Psychological
(c) Self-actualization
Which amongst the following is a dimension of credence qualities?
(a) Competence
(b) Communications
(c) Tangibility
(d) Responsiveness
Motives that are driven by learning, perception, and attitude are known as __
(a) Emotional motives
(b) Patronage motives
(c) Psychological motives
(d) Rational motives
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Behavior exhibited while purchasing a car is an example of __
(a) Dissonance Reduction Buying Behavior
(b) Variety Seeking Buying Behavior
(c) Complex Buying Behavior
(d) Habitual Buying Behavior
Consumers show __ while buying their products on a regular basis
(a) Dissonance Reduction Buying Behavior
(b) Variety Seeking Buying Behavior
(c) Complex Buying Behavior
(d) Habitual Buying Behavior
Personal services like tooth whitening and plastic surgery satisfy the needs of the person.
(a) Ego
(b) Psychological
(c) Self-actualization
(d) Safety
Which of the following is not an external factor that influences consumer behavior?
(a) Social class
(b) Culture
(c) Service personnel behavior
(d) Reference groups
Which of the following is not an emotional motive?
(a) Vanity
(b) Social acceptance
(c) Curiosity
(d) Variety
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“We guarantee every product we sell” appeals to __ motive
(a) Curiosity
(b) Variety
(c) Quality
(d) Comfort
The negative feeling which arises after purchase, causing inner tension, is known as __
(a) Cognitive dissonance
(b) Post-purchase dissonance
(c) Buyer’s remorse
(d) All of these
Social class is an element of __ factor
(a) Social
(b) Cultural
(c) Personal
(d) Economic
Which of the following is the definition of purchase frequency?
(a) The amount of time between trial and first repeat purchase of a given product
(b) The amount of time it takes each generation to enter the product life cycle
(c) How often a consumer will try a competitive brand before returning to the original choice
(d) The more frequently the product is purchased, the less repetition is required
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Which of the following expresses Maslow’s Motivation Theory best?
(a) Why people are driven by particular need at particular times
(b) Importance of motivation of customer development
(c) Where human needs are arranged in a hierarchy
(d) All of these
Information and persuasive content can be combined in the form of an appeal to
(a) Provide a basic reason for the consumer to act
(b) Explain guilt and enrichment
(c) Satisfy hierarchical needs
(d) Include perceptual modifiers and need enhancers
Which of the following statements about magazines as an advertising medium is true?
(a) Magazines have distinct profiles for well-defined target audiences
(b) Some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage
(c) Magazine ads can convey complex information
(d) All of these
Which of the following is true as per Pareto’s rule?
(a) 15% of customers generate 75% of the revenues of an organization.
(b) 20% of customers generate 80% of the revenues of an organization.
(c) 30% of customers generate 85% of the revenues of an organization.
(d) 15% of customers generate 90% of the revenues of an organization
