CAT sample papers

Advertising Quiz

quiz on advertisement

Advertisement Quiz Questions and Answers

Ques. If advertising give focus on a particular product or brand, it is known as
(a) Product advertisement
(b) market advertisement
(c) Institutional advertisement
(d) None
Ans. (a)

Ques. __ type of advertisement is used when the product enters into growth stage of PLC
(a) Selective advertising
(b) Reminder advertising
(c) Primary advertising
(d) None of these
Ans. (a)

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Ques. When the advertisement is to create an image or reputation of the firm, it is a case of
(a) Product advertisement
(b) Institutional advertisement
(c) Reminder advertising
(d) None
Ans. (b)

Ques. __ is not a feature of advertising
(a) It helps in stimulating sales
(b) It may be oral or written
(c) It reduces sales
(d) None
Ans. (c)

Ques. __ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
(a) Matter
(b) ad medium
(c) ad copy
(d) none of these
Ans. (c)

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Ques. Advocacy advertising is also called
(a) Support advertising
(b) Rapport advertising
(c) Cause advertising
(d) None of these
Ans. (c)

Ques. __ advertisement stresses on comparative features of two brands
(a) Comparative advertisement
(b) Complimentary advertisement
(c) Niche advertisement
(d) None of these
Ans. (a)

Ques. __ is not a commercial advertising
(a) Consumer ad
(b) Industrial ad
(c) Trade ad
(d) Shortage ad
Ans. (d)

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Ques. When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
(a) Joint advertising
(b) Co-operative advertising
(c) Sponsored advertising
(d) None of these
Ans. (b)

Ques. __ refers to duplicating the brand image of one product of promote another product of the same brand.
(a) Surrogate advertising
(b) Shortage advertising
(c) Advocacy advertising
(d) None of these
Ans. (a)

Ques. __ is not a step in advertising campaign
(a) Market analysis
(b) Determining ad Objectives
(c) Selecting ad media
(d) Supply of goods
Ans. (d)

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Ques. A good catchy phrase used and repeated often in an advertisement is __
(a) Idea
(b) Brand name
(c) Trade mark
(d) Slogans
Ans. (d)

Ques. USP stands for
(a) Universal Service Provider
(b) Upper Service position
(c) Unique Selling Proposition
(d) None Of these
Ans. (c)

Ques. __ is not a pre test to evaluate advertising effectiveness
(a) Portfolio test
(b) Consumer Jury method
(c) Recognition test
(d) None of these
Ans. (c)

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Ques. __ is not a post test to evaluate advertising effectiveness
(a) Real Test
(b) Opinion research
(c) Association test
(d) Portfolio test
Ans. (d)

Ques. __  is not a consumer promotion scheme
(a) Samples
(b) Advertising material
(c) Coupons
(d) Rebates
Ans. (b)

Ques. In __ appeals are emotional
(a) Consumer promotion
(b) Advertising
(c) Dealer Promotion
(d) All of these
Ans. (b)

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Ques. Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as __
(a) Advertisement
(b) Marketing
(c) selling
(d) None of these
Ans. (a)

Ques. If the endorsement makes the payment of a bill subject to the fulfillment of a condition the endorsement is called
(a) Restrictive Endorsement
(b) Partial Endorsement
(c) Conditional Endorsement
(d) Facultative Endorsement
Ans. (c)

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Vishal Arora

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