Which of the following is NOT a common on-page SEO factor?
(a) Meta Description
(b) Header Tags (H1, H2, etc.)
(c) Backlinks from Other Websites
(d) Keyword Usage in Content
Which search engine places a strong emphasis on user privacy and does not track users’ personal information or search history?
(a) Bing
(b) Yahoo
(c) DuckDuckGo
(d) Google
What is the primary goal of link building in SEO?
(a) To increase the loading speed of a website
(b) To optimise on-page content for keywords
(c) To improve website design and layout
(d) To earn high-quality backlinks and improve a site’s authority and search engine rankings
Which of the following is a legitimate “white hat” SEO technique?
(a) Keyword stuffing
(b) Cloaking
(c) Duplicate content across multiple websites
(d) Guest posting on relevant websites
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Who is often credited with coining the term “Search Engine Optimization” (SEO)?
(a) Larry Page
(b) Tim Berners-Lee
(c) Danny Sullivan
(d) Bill Gates
What is the primary purpose of “backlinking” in SEO?
(a) To improve website design and layout
(b) To increase the loading speed of web pages
(c) To enhance the user experience through interactive content
(d) To improve a website’s search engine rankings and authority
Which of the following link building tactics violates search engine guidelines?
(a) Guest posting on reputable websites
(b) Creating high-quality and shareable content
(c) Participating in reciprocal link exchanges
(d) Earning natural editorial links from authoritative sources
In which decade did the concept of SEO begin to take shape, leading to the development of search engines and optimization strategies?
(a) 1970s
(b) 1980s
(c) 1990s
(d) 2000s
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What is the purpose of using “long-tail keywords” in SEO?
(a) To target a broad audience with generic terms
(b) To attract international visitors to a website
(c) To optimise for voice search queries
(d) To target specific, niche search queries with lower competition
The origins of SEO are closely tied to the emergence of which early search engine, which became a pioneer in ranking web pages based on keyword relevance?
(a) Lycos
(b) AltaVista
(c) Yahoo
(d) Ask Jeeves
What does the term “nofollow” attribute indicate in relation to a link?
(a) The link is broken and leads to a non-existent page
(b) The link is a direct endorsement by the website owner
(c) The link should not be followed or considered as an endorsement by search engines
(d) The link is a citation from an authoritative source
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What does the term “canonicalization” refer to in SEO?
(a) Creating high-quality content for a website
(b) Optimising images and videos for better user experience
(c) Implementing structured data for rich snippets in search results
(d) Resolving duplicate content issues by specifying the preferred version of a URL
What is the main goal of SEO?
(a) Maximising paid advertising budget
(b) Increasing website loading speed
(c) Enhancing the user experience with interactive features
(d) Ranking higher in search engine results and driving organic traffic
Which SEO tool is commonly used to analyse website traffic, keyword rankings, and backlink profiles?
(a) Adobe Photoshop
(b) Microsoft Excel
(c) Google Analytics
(d) Microsoft Word
What role do header tags (e.g., H1, H2, H3) play in On-Page SEO?
(a) They determine the website’s overall design and layout.
(b) They provide alternative text for images.
(c) They create internal links to other pages on the website.
(d) They structure the content hierarchy and highlight key sections for both users and search engines.
Who is the co-founder of Moz, a well-known company in the SEO industry?
(a) Neil Patel
(b) Rand Fishkin
(c) Gillian Muessig
(d) Geraldine DeRuiter
Which SEO tool is known for its “Domain Authority” and “Page Authority” metrics?
(a) SEMrush
(b) Moz
(c) Ahrefs
(d) Screaming Frog
How does SEM differ from SEO?
(a) SEM focuses on improving website design and layout.
(b) SEM exclusively targets mobile users.
(c) SEM involves paid advertising to display ads in search results, while SEO aims to improve organic search rankings.
(d) SEM only considers local search results.
Who is often referred to as the “Godfather of SEO”?
(a) Matt Cutts
(b) Danny Sullivan
(c) Bruce Clay
(d) Neil Patel
What is the recommended approach for selecting keywords for an SEO campaign?
(a) Choose highly competitive keywords with the highest search volume.
(b) Use only short, single-word keywords for better visibility.
(c) Select a mix of relevant, long-tail keywords that match user intent.
(d) Focus exclusively on branded keywords.
What is the primary function of the “Google Search Console”?
(a) Analysing competitor websites
(b) Tracking keyword rankings
(c) Monitoring website performance in search results and identifying technical issues
(d) Creating and managing paid advertising campaigns
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Which aspect of Technical SEO focuses on making sure search engines can easily crawl and index right pages of a website?
(a) Keyword optimization
(b) Backlink analysis
(c) Page speed optimization
(d) Canonicalization
What is the purpose of creating high-quality, valuable content in SEO?
(a) To provide content for paid advertising campaigns.
(b) To increase the website’s loading speed.
(c) To improve the website’s design and layout.
(d) To attract and engage users, earn backlinks, and enhance search engine rankings.
What is the purpose of including keywords in a webpage’s content?
(a) To increase the website’s loading speed.
(b) To enhance the website’s design and layout.
(c) To ensure the website is mobile-friendly.
(d) To signal to search engines what the content is about and improve relevancy in search results.
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Which type of SEO focuses on optimising elements within a post / page to improve its visibility in search engines?
(a) On-Page SEO
(b) Off-Page SEO
(c) Local SEO
(d) Technical SEO
Which type of SEO involves activities like link building, social media engagement, and influencer outreach to improve a website’s authority?
(a) Technical SEO
(b) Local SEO
(c) Off-Page SEO
(d) Mobile SEO
How can mobile-friendliness contribute to effective SEO?
(a) It has no impact on SEO since most users use desktop devices.
(b) Mobile-friendliness helps improve the website’s layout and design.
(c) Mobile-friendliness is a ranking factor and ensures a positive user experience on mobile devices.
(d) Mobile-friendliness only affects social media visibility, not SEO.
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What is the purpose of using structured data markup in Technical SEO?
(a) To improve website design and layout
(b) To create backlinks from other websites
(c) To enhance the user experience with interactive features
(d) To provide search engines with additional context about the content on a webpage
How does keyword density impact SEO?
(a) Higher keyword density leads to better rankings.
(b) Keyword density has no impact on SEO.
(c) Lower keyword density may help avoid keyword stuffing penalties.
(d) Keyword density determines the loading speed of a website.
What is the primary purpose of using press releases in SEO?
(a) To sell products and services directly to customers.
(b) To provide breaking news to journalists and bloggers.
(c) To improve website loading speed.
(d) To distribute newsworthy content and generate backlinks for improved online visibility.
Which type of SEO is geared towards improving a website’s visibility in specific geographic areas and local search results?
(a) National SEO
(b) Global SEO
(c) International SEO
(d) Local SEO
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Which search engine is a direct competitor to Google and is developed by Microsoft?
(a) Bing
(b) Yahoo
(c) Baidu
(d) Yandex
Which factor is crucial to ensuring the effectiveness of an SEO-focused press release?
(a) Keeping the content short, less than 100 words.
(b) Including as many keywords as possible, regardless of relevance.
(c) Embedding video content within the press release.
(d) Crafting a compelling and newsworthy story that resonates with the target audience.
What does the term “301 redirect” refer to?
(a) Optimising images for faster loading times
(b) A type of schema markup used for local businesses
(c) A method to permanently redirect one URL to another while preserving link equity
(d) A technique to create internal links between different pages on a website
What is the purpose of conducting keyword research as part of an SEO specialist’s tasks?
(a) To identify competitors’ social media strategies.
(b) To design visually appealing website layouts.
(c) To improve the website’s loading speed.
(d) To determine relevant search terms and phrases to target for better search engine rankings.
