Rural Marketing Quiz Questions Answers:
Ques. A major portion of the rural population consists of __ income groups.
(a) Low
(b) high
(c) medium
(d) all of these
Ques. Many companies are now turning their attention to __ markets
(a) Urban
(b) Rural
(c) world
(d) none of these
Ques. __ distribution system can be used to penetrate the rural market.
(a) Satellite
(b) selective
(c) exclusive
(d) intensive
Ques. If done through __ the rural marketing would be more effective.
(a) fairs
(b) village fairs
(c) door to door campaign
(d) All of these
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Ques. For rural marketing __ pricing is more suitable.
(a) Penetration
(b) skimming
(c) going rate
(d) none of these
Ques. The rural marketing is not required because __
(a) rural people do not understand marketing
(b) its not practical from the cost point of 2 view
(c) it is sheer wastage of time
(d) All are wrong
Ques. Marketing research is a part of __ stage of rural marketing strategy.
(a) Planning
(b) execution
(c) feedback
(d) none of these
Ques. Markets popularly known as haats and shandies are __ markets.
(a) Rural
(b) Urban
(c) National
(d) none of these
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Ques. General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called __
(a) Regular periodic market
(b) Seasonal market
(c) Daily market
(d) Rural market
Ques. Markets located in the heart of the region specializing in few crops like banana, onions etc are called __
(a) Regular periodic market
(b) Seasonal market
(c) Daily market
(d) Rural market
Ques. Permanent rural market with continuous trading activity is called __
(a) Regular periodic market
(b) Seasonal market
(c) Daily market
(d) Rural market
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Ques. White revolution refers to
(a) Aquaculture
(b) Milk
(c) poultry
(d) none of these
Ques. Blue revolution refers to
(a) Aquaculture
(b) milk
(c) poultry
(d) none of these
Ques. Yellow revolution refers to
(a) Aquaculture
(b) milk
(c) poultry
(d) none of these
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Ques. Moderate quality products are preferred by __ consumers.
(a) Urban
(b) Rural
(c) educated
(d) none of these
Ques. Goods are sold in small packets in __ markets.
(a) Urban
(b) Rural
(c) World
(d) none of these
Ques. Rural consumers are __
(a) Price sensitive
(b) less price sensitive
(c) quality conscious
(d) none of these
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Ques. Profiling the rural market is a part of __ stage of rural marketing strategy.
(a) Planning
(b) execution
(c) feedback
(d) none of these
