Digital Marketing Quiz Questions and Answers:
Question: SEM means __
(a) Search engine marketing
(b) Social engine marketing
(c) Super e-marketing
(d) strategic email marketing
Question: In planning and obtaining publicity, a frequently used tool is the ____, which is an announcement regarding changes in the company or the product line.
(a) Google Ads
(b) Press release
(c) Infomercial
(d) Facebook Ads
Question: __ marketing refers to achieving marketing objectives through applying digital technologies such as web sites
(a) Internet
(b) digital
(c) email
(d) viral
Question: A lead is useful for
(a) A marketing staff
(b) A team leader
(c) Company Chairman
(d) An industry making lead products
Question: In traditional marketing, there is:
(a) Tele-marketing
(b) Direct marketing
(c) Indirect marketing
(d) Internet marketing
Related: internet basics quiz answers
Question: Word of mouth marketing through electronic channels like email, internet etc is known as __
(a) Internet
(b) digital
(c) email
(d) viral
Question: ___is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
(a) Shopping ad
(b) In-text ad
(c) phase match keyword ad
(d) Keyword text ad
Question: __ can be defined as convergence of branding, information dissemination and sales transactions all in one place.
(a) E-advertising
(b) E-branding
(c) E-commerce
(d) E-marketing
Question: The customer resource pages of a company on “Facebook” are an example of
(a) Viral Marketing
(b) Internal Marketing
(c) Network Marketing
(d) Referral Marketing
Question: Which of the following is the importance of e-marketing?
(a) sell
(b) serve
(c) sizzle
(d) all of these
Related: USA Quiz questions and answers
Question: __ is a low-cost communication tool that can be easily tested, refined and rolled out.
(a) Opt- in- e-mail
(b) i- TV
(c) i- radio
(d) i-kiosks
Question: Which of the following is not an e-marketing tool?
(a) mobile phone
(b) cinema
(c) i- radio
(d) i-kiosks
Question: A Website’s main page is called its
(a) Home Page
(b) Browser Page
(c) Search Page
(d) Bookmark
Question: What are the important concepts in the development of a website?
(a) Information Presentation
(b) Good navigation & usability
(c) Feedback
(d) All the above
Question: Marketing of Internet Banking means
(a) Meeting of banks on the net
(b) Net practice
(c) Marketing the usage of banking transactions through the Internet.
(d) Transactions with foreign countries
Related: largest Bank in the US
Question: An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
(a) Trick banner Ad
(b) Spam Ad
(c) Banner Ad
(d) Persuasive Ad
Question: AdSense is:
(a) An advertising agency
(b) Set of regulations and standards in advertising
(c) Google’s advertising programme to display ads on web pages
(d) Awareness programme introduced to give advice about advertising tendencies of the consumers
Question: A word on a web page that, when clicked, opens another document
(a) anchor
(b) URL
(c) hyperlink
(d) reference
Question: The user reaches this page when they specify the address of a website.
(a) Home page
(b) Web page
(c) Summary page
(d) None
Question: If a marketing agency is exposing its customers to its various other services also, it will be known as:
(a) Cross-selling
(b) Market Research
(c) Customer Relationship Extension
(d) Competition
Related: advertising trivia questions and answers
Question: Google is the world’s most popular
(a) Social Media
(b) Search engine
(c) Browser
(d) Application
Question: Important site evaluation criteria are
(a) Key words
(b) Retention rates
(c) Conversion rates
(d) All the above
Question: The “homepage” of a website is ______
(a) the largest page
(b) the last page
(c) the first page
(d) the most colorful page
Question: This is a website that provides links to other resources on the internet
(a) Directory
(b) Browser
(c) Search engine
(d) None
Question: This is a form of advertisement on the web that appears between web pages that the user requests
(a) Banner advt
(b) Floating advt
(c) Interstitials
(d) None
Related: Services marketing questions
Question: This is the classic form of advertising on the internet
(a) Floating advt
(b) Banner advt
(c) Interstitials
(d) None
Question: PPC engines are called
(a) Per –pay click
(b) Pay- per click
(c) Pay – pay click
(d) none
Question: The advertisement which floats on the page for 5 to 30 sec is
(a) Banner advt
(b) Interstitial
(c) Floating advt
(d) None
Question: Which is a web- roaming program used to find documents pertaining to your search?
(a) Spider
(b) Meta search engine
(c) Meta tags
(d) Indexers
Question: Compression
(a) Reduces the picture clarity for storage
(b) Increases the number of bytes
(c) Reduces the resolution
(d) None of the above
Related: Questions on Python programming language
Question: Video streaming
(a) Delivering Live video on the Internet
(b) Video on Demand
(c) Video editing
(d) Video compression
Question: Which of the following is commonly found on web pages?
(a) internet
(b) hyperlinks
(c) intranet
(d) all of the above
Question: Social media sites
(a) A web portal
(b) Platform for social relations
(c) A website dealing with social issues
(d) None of the above
Question: User Interface design
(a) Composition of a web page
(b) A term for book design
(c) For efficient interaction
(d) Programming design
Question: What is a search engine?
(a) a program for search engines on the internet
(b) a website that searches for anything
(c) a hardware component
(d) a machinery engine that searches for data
Related: Quiz on Photography
Question: Which is not a domain name extension?
(a) mil
(b) org
(c) .int
(d) .com
Question: Webcasting
(a) Casting of elements for the web
(b) Broadcast over the internet
(c) Hosting of web page
(d) None of the above
What is Digital Marketing?
The term digital marketing encompasses many different practices and processes that are not only useful in the marketing of products and services but are also necessary for the growth of a company. According to Dr. Mark Hobson, senior associate dean of business programs at Columbia University, said digital marketing is based on the same basic principles of marketing as traditional marketing, but it uses newer technologies to achieve these goals.
Display advertising, also known as banners, is a popular form of digital marketing that is similar to traditional print ads. However, this form of advertising is aimed at specific publications. Using modern technology, display ads have become even more sophisticated and can target audiences based on demographics. Programmatic ads are booked, analyzed, and optimized using algorithms. Retargeting ads is also a form of digital marketing, and enables ads to follow a user across different websites and platforms.
Digital marketing allows customers to take action right away. While people may not have the time to call a company, they can complete their inquiry online, visit your business’s website, checkout your business / services and products. This means that they’ll be connected with your company even if they don’t buy right away, but at least they’ll remain in touch.
