CAT sample papers

Retail Marketing Quiz

retail marketing mba questions

Retail Marketing Questions and Answers:

Ques. Departmental store is an example of
(a) Second hand goods seller
(b) Large scale retailer
(c) Multiple shop
(d) None of these
Ans. (b)

Ques. If the product passes through a longer channel of distribution, the marketer will have to give importance to
(a) Advertising
(b) Personal selling
(c) Direct selling
(d) None of these
Ans. (a)

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Ques. The three major types of non store retailing are direct selling, direct marketing and __
(a) Automatic vending
(b) Self service store
(c) Retail chain
(d) None of these
Ans. (a)

Ques. __ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
(a) Cheap-jacks
(b) Hawkers
(c) Market traders
(d) None of these
Ans. (a)

Ques. Which of the following is not a non store retailing ?
(a) Kiosk marketing
(b) retail chains
(c) Direct marketing
(d) telemarketing
Ans. (d)

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Ques. __ retailers open their shops on fixed days or dates in a specified area.
(a) Hawkers
(b) Kiosks
(c) Market traders
(d) None of these
Ans. (c)

Ques. Transport system creates __ utility.
(a) Place utility
(b) Time utility
(c) Customer utility
(d) All of these
Ans. (b)

Ques. The retailer sells goods in __
(a) Huge quantity
(b) Small quantity
(c) Not sufficient
(d) None of these
Ans. (b)

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Ques. Smaller companies tying up with leading companies to distribute through its network is known as __ Distribution.
(a) Syndicated
(b) selective
(c) exclusive
(d) intensive
Ans. (a)

Ques. __ are generally food stores that are much smaller in size than in supermarkets.
(a) Convenient store
(b) Discount store
(c) Specialty store
(d) None of these
Ans. (a)

Ques. __ are retail stores owned by a group of consumers themselves
(a) departmental Store
(b) Shopping mall
(c) Consumer co-operative store
(d) None of these
Ans. (c)

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Ques. If marketing is done through information and ordering machine placed in stores, it is known as
(a) Kiosk marketing
(b) Television marketing
(c) Telemarketing
(d) All of these
Ans. (a)

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