CAT sample papers

Sales Promotion Quiz

sales quiz

Sales Test Questions and Answers:

Ques. The Concept of USP was introduced by
(a) Rosser Reeves
(b) Theodre Levitt
(c) NH Borden
(d) None of them
Ans. (a)

Ques. Which of the following is not a sales promotion tool
(a) Discount
(b) Dealer contest
(c) Advertisement
(d) Consumer contest.
Ans. (c)

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Ques. The process of direct communication between the sales person and a prospect is called
(a) Personal selling
(b) Direct marketing
(c) Advertising
(d) None of these
Ans. (a)

Ques. If goods directly move from producer to consumer, it is known as
(a) One level channel
(b) Zero level channel
(c) Two level channel
(d) None of these
Ans. (b)

Ques. Selling includes __
(a) Advertising
(b) Transfer of title from the seller to the buyer
(c) Sales promotion
(d) None of these
Ans. (b)

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Ques. __ is not a dealer promotion scheme.
(a) Free goods
(b) Trade allowance
(c) Coupons
(d) All of these
Ans. (c)

Ques. __ is not a sales force promotion scheme.
(a) Bonus to sales force
(b) Slotting allowance
(c) Sales force contests
(d) None of these
Ans. (b)

Ques. Dealer promotion is also known as
(a) Trade promotion
(b) Goods promotion
(c) Commerce promotion
(d) None of these
Ans. (a)

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Ques. Which of the following is not an element of promotion mix
(a) Advertisement
(b) Branding
(c) Personal selling
(d) Sales promotion
Ans. (b)

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Vishal Arora

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