Brand Marketing Questions with Answers
Question: The companies that have become a tried and trusted household name are
(a) Positioned by Product Attributes and Benefits
(b) Positioned by Brand Endorsement
(c) Positioned by use, occasion and time
(d) Positioned by Corporate Identity
Question: The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is
(a) Brand positioning
(b) Brand filling
(c) Coverage
(d) Brand value
Question: Brands add value to both customers and the firm by
(a) Facilitating purchase
(b) Establish loyalty
(c) Both (a) and (b)
(d) None of these
Question: By the term ‘brand equity’ we mean:
(a) the methodology by which it enters the market
(b) greater value of the brand
(c) a brand at par with other brands
(d) value of a brand based on various factors
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Question: Trade mark is a __
(a) Name
(b) Registered brand
(c) Symbol
(d) Design
Question: Brands owned and developed by producers are known as
(a) Manufacturer brands
(b) Individual brands
(c) Family brands
(d) Dealer
Question: Customization means
(a) Designing products to suit the Company
(b) Designing strategies to suit the Company
(c) Designing products to suit individual customers
(d) All of the above
Question: Which of the following is not a component of brand equity?
(a) Brand awareness
(b) Brand association
(c) Brand loyalty
(d) Brand cohorts
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Question: Using the names of company’s powerful brands for line extensions is __
(a) Positioning by Product Attributes and Benefits
(b) Positioning by Brand Endorsement
(c) Positioning by use, occasion and time
(d) Positioning by Corporate Identity
Question: Which is not a level of brand loyalty?
(a) Brand preference
(b) Brand recognition
(c) Brand insistence
(d) Brand equity
Question: A /an __ reimburses a retailer for extra in-store support or special features of a brand.
(a) Organizational allowance
(b) Merchandise allowance
(c) Case allowance
(d) Finance allowance
Question: Positioning by emphasizing the special attributes and benefits of the product is known as __
(a) Positioning by Product Attributes and Benefits
(b) Positioning by Brand Endorsement
(c) Positioning by use, occasion and time
(d) Positioning by Corporate Identity
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Question: __ brands indicate only the product category
(a) Dealer
(b) Licensed
(c) Generic
(d) Individual
Question: Which of the following is not a limitation of branding?
(a) It is expensive
(b) It reduces selling efforts
(c) It promotes unfair competition
(d) It leads to a brand monopoly.
Question: If customers/consumers may have too narrow an image of any brand, is it distinguished in which of the following ways?
(a) Under positioning
(b) Over positioning
(c) Confused positioning
(d) Doubtful positioning
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Question: Brand names and identity advertising are methods that advertisers use to encourage consumers to:
(a) Reach their demographic potential
(b) Perceive hidden messages
(c) Make distinctions between products that are actually very similar
(d) Satisfy subconscious motivations
