Marketing Aptitude Test:
Marketing refers to?
(a) sale of product
(b) goods and services are exchanged to each other
(c) promotion of goods
(d) all of these
Innovation in marketing means—
(a) Compensation
(b) Inspiration
(c) Additional perquisites
(d) Implementing new ideas or new methods
Direct Marketing is necessary for
(a) Having a focussed approach to marketing
(b) Boosting sales
(c) Better customer contacts
(d) All of the above
The procedure for segmenting the industrial markets is different than the __
(a) Business markets
(b) Retail markets
(c) Consumer markets
(d) All of these
Marketing is __
(a) consumer oriented
(b) competitors oriented
(c) Both consumer and competitors oriented
Marketing Environment systems covers __
(a)
(b) Monitoring and control system
(c) Marketing planning system
(d) All of these
The marketing process involves __
(a) human needs
(b) demand flow
(c) utility
(d) all of these
Marketing can be effected by
(a) bringing in new customers
(b) retaining existing customers
(c) selling more to existing customers
(d) quality pre and post sales service
Variable costs vary in a proportionate and paralleled manner with __
(a) quality
(b) volume
(c) factory
(d) time
The aim of successful marketing is
(a) to increase the sale
(b) to increase the profit
(c) to increase the output of sellers
(d) All of these
The marketing function’s main concern is with
(a) producing goods or providing services
(b) procuring materials, supplies, and equipment
(c) building and maintaining a positive image
(d) generating the demand for the organization’s products or services
Promotion media are the various vehicles that corporation can use to carry their promotional message to
(a) Audiences
(b) Managers
(c) Owners
(d) None of these
One of the methods for Market Monitoring is __
(a) to watch TV serials
(b) to discuss with other sales persons
(c) to monitor media outlets
(d) All of these
Of the 4P’s of marketing, 3 are Product, Place and Promotion. Which is the 4th P?
(a) Price
(b) Pricing
(c) Purpose
(d) Pride
Marketing orientation consists __
(a) External influences dominate objectives
(b) Market Research
(c) Emphasis on market price rather than cost
(d) All of these
Direct Marketing means—
(a) online marketing
(b) Over the counter marketing
(c) pamphlets distribution
(d) All of these
Socio – Economic Forces consists __
(a) customer
(b) competition
(c) substitutes
(d) all of these
A Call in Marketing means __
(a) to phone the customers
(b) to visit the customers
(c) to visit the marketing site
(d) to call on prospective customers
Marketing of Internet Banking means
(a) Meeting of Banks on the net
(b) Net practice
(c) Marketing the usage of Banking transactions through Internet.
(d) Transactions with foreign countries
Market Survey means __
(a) Market Research
(b) Market Planning
(c) Marketing Strategies
(d) Market Monitoring
DSA means—
(a) District Sales Authority
(b) Direct Selling Agent
(c) Distributor and Sales Agents
(d) Distributor and State Agent
The sum of direct materials cost, direct labour cost and factory overhead is called __
(a) full cost
(b) factory cost
(c) total factory cost
(d) all of these
A Call means—
(a) Calling on friends
(b) Calling on Bank employees
(c) Calling on Prospective customers
(d) To make telephone calls
A ‘Prospect’ means—
(a) Company’s Prospectus
(b) Company’s Memorandum of Association
(c) A likely buyer
(d) A likely seller
Management of sales team involves
(a) supervision and control of the salesman
(b) training of salesman
(c) remuneration to salesman
(d) all of these
Marketing channels means—
(a) Delivery time
(b) Delivery period
(c) Sales outlets
(d) Purchase outlets
A Mission Statement is_____.
(a) same as a vision statement
(b) same as targets
(c) part of the marketing plan
(d) All of these
Marketing and Selling are
(a) Not required if profit is high
(b) Not required if sales are high
(c) Not required in monopolistic conditions
(d) None of these
Market share means—
(a) Share Market
(b) Sensex
(c) Market changes
(d) Share of business among pears
Marketing is a process of converting the potential customers into _
(a) Actual customers
(b) Prospective customers
(c) Marketers
A ‘Target Group’ means—
(a) Group of salesmen targeting the customers
(b) Likely buyers
(c) Group of products
(d) Group of companies
Marketing is a __ process
(a) Goal oriented
(b) Exchange
(c) Social
(d) All of these
‘USP’ in Marketing means—
(a) Useful Sales Procedures
(b) Useful Selling Propositions
(c) Useful Sales Persons
(d) Unique Selling Propositions
Which of the following are the primary functions of all organizations?
(a) operations, marketing, and human resources
(b) marketing, human resources, and finance/accounting
(c) sales, quality control, and operations
(d) marketing, operations, and finance/accounting
(e) research and development, finance/accounting, and purchasing
From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by-
(a) Creating superior value for customers
(b) Focusing on long-term profit
(c) Charging lower prices than competition
(d) Constantly enlarging its marketing activities
The concept of marketing mix was developed by
(a) Philip Kotler
(b) Stapleton
(c) N. H. Borden
(d) Albert W Emery
Market Plan is a—
(a) Selling process
(b) Year-end-marketing budget
(c) Calendar
(d) Business document for marketing strategies
The group of elements price, product, promotion and place constitute
(a) market mix
(b) marketing mix
(c) product mix
(d) promotion mix
Cross-selling covers—
(a) Identifying customer needs
(b) Matching the Products to customer needs
(c) Convincing the customers of Product benefits
(d) Responding to questions and objections of customers
Market where goods are transacted on the spot or immediately
(a) Future market
(b) Spot market
(c) Perfect market
Markets which are organized and regulated by statutory measure are
(a) Regulated markets
(b) Unregulated markets
(c) World market
Marketing is important to
(a) Economy
(b) Companies
(c) Consumers
(d) All of these
Marketing Environment is
(a) Largely uncontrollable
(b) Influencing marketing decisions
(c) Changing fast
(d) All of these
Marketing that converts negative demand to positive demand is known as
(a) Conversional
(b) Maintenance
(c) Remarketing
(d) Developmental
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