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Marketing Exam Questions and Answers Quiz

marketing quiz

Marketing Aptitude Test

Question 1
Marketing and Selling are
A
Not required in monopolistic conditions
B
None of these
C
Not required if sales are high
D
Not required if profit is high
Question 2
A Call in Marketing means __
A
to call on prospective customers
B
to visit the customers
C
to visit the marketing site
D
to phone the customers
Question 3
The sum of direct materials cost, direct labour cost and factory overhead is called __
A
factory cost
B
all of these
C
full cost
D
total factory cost
Question 4
Market Plan is a—
A
Business document for marketing strategies
B
Calendar
C
Selling process
D
Year-end-budget
Question 5
Market segmentation means
A
dividing the marketing process into small steps
B
dividing  the territory into small areas
C
dividing the sales team into small groups
D
All of these
Question 6
Market segmentation is required

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A
for focused marketing
B
for avoiding cold calls
C
to increase production
D
for territory allocation
Question 7
The marketing process involves __
A
human needs
B
demand flow
C
utility
D
all of these
Question 8
The aim of successful marketing is
A
All of these
B
to increase the output of sellers
C
to increase the profit
D
to increase the sale
Question 9
Management of sales team involves
A
all of these
B
supervision and control of the salesman
C
training of salesman
D
remuneration to salesman
Question 10
The concept of marketing mix was developed by
A
Albert W Emery
B
Philip Kotler
C
N. H. Borden
D
Stapleton
Question 11
Cross-selling covers—
A
Identifying customer needs
B
Responding to questions and objections of customers
C
Convincing the customers of Product benefits
D
Matching the Products to customer needs
Question 12
The group of elements price, product, promotion and place constitute

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A
market mix
B
promotion mix
C
product mix
D
marketing mix
Question 13
Marketing is applicable in __
A
Goods
B
Events
C
Property
D
All of these
Question 14
A Mission Statement is_____.
A
same as a vision statement
B
part of the marketing plan
C
All of these
D
same as targets
Question 15
Marketing is a process of converting the potential customers into _
A
Actual customers
B
Marketers
C
Prospective customers
D
None of these
Question 16
Marketing orientation consists __
A
All of these
B
External influences dominate objectives
C
Emphasis on market price rather than cost
D
Market Research
Question 17
Marketing Environment is

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A
Changing fast
B
All of these
C
Influencing marketing decisions
D
Largely uncontrollable
Question 18
Market Survey means __

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A
Market Planning
B
Market Research
C
Marketing Strategies
D
Market Monitoring
Question 19
A ‘Prospect’ means—
A
A likely buyer
B
Company’s Memorandum of Association
C
Company’s Prospectus
D
A likely seller
Question 20
Market share means—

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A
Share Market
B
Market changes
C
Share of business among pears
D
Sensex
Question 21
Marketing is __
A
consumer oriented
B
competitors oriented
C
None of these
D
Both consumer and competitors oriented
Question 22
Marketing refers to?
A
goods distribution
B
all of these
C
goods and services are exchanged to each other
D
sale of product
Question 23
Value added services means—
A
Additional staff
B
Additional services
C
Additional cost
D
Additional production
Question 24
Markets which are organized and regulated by statutory measure are
A
Regulated markets
B
World market
C
Unregulated markets
D
None of these
Question 25
DSA means—
A
Direct Selling Agent
B
Distributor and State Agent
C
District Sales Authority
D
Distributor and Sales Agents
Question 26
Socio – Economic Forces consists __
A
customer
B
all of these
C
substitutes
D
competition
Question 27
One of the methods for Market Monitoring is __
A
All of these
B
to monitor media outlets
C
to watch TV serials
D
to discuss with other sales persons
Question 28
Variable costs vary in a proportionate and paralleled manner with __

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A
time
B
volume
C
quality
D
factory
Question 29
‘USP’ in Marketing means—
A
Useful Selling Propositions
B
Useful Sales Persons
C
Useful Sales Procedures
D
Unique Selling Propositions
Question 30
Marketing channels means—
A
Delivery period
B
Sales outlets
C
Delivery time
D
Purchase outlets
Question 31
Direct Marketing means—

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A
All of these
B
Face to face marketing
C
Door to door marketing
D
Over the counter marketing
Question 32
A Call means—

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A
Calling on friends
B
To make telephone calls
C
Calling on Prospective customers
D
Calling on Bank employees
Question 33
A ‘Target Group’ means—
A
Group of products
B
Group of companies
C
Likely buyers
D
Group of salesmen targeting the customers
Question 34
Marketing that converts negative demand to positive demand is known as
A
Conversional
B
Developmental
C
Maintenance
D
Remarketing
Question 35
Marketing Environment systems covers __
A
Monitoring and control system
B
All of these
C
Marketing planning system
D
Marketing information system
Question 36
Market where goods are transacted on the spot or immediately
A
Future market
B
None of these
C
Spot market
D
Perfect market
Question 37
Innovation means—
A
Implementing new ideas or new methods
B
Additional perquisites
C
Inspiration
D
Compensation
Question 38
Marketing is important to
A
All of these
B
Consumers
C
Companies
D
Economy
Question 39
Marketing is a __ process
A
Exchange
B
Goal oriented
C
Social
D
All of these
Question 40
The procedure for segmenting the industrial markets is different than the __
A
All of these
B
Consumer markets
C
Business markets
D
Retail markets
Question 41
Promotion media are the various vehicles that corporation can use to carry their promotional message to
A
Audiences
B
None of these
C
Owners
D
Managers
There are 41 questions to complete.

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Vishal Arora

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